I ran an MSP for three decades before I started GranSun. I've been on your side of the table — the side where your "partner" locks the hardware, buries the margins, and quietly courts your customers behind your back.
GranSun exists because I got tired of that. This newsletter is where I'll share what we're building, what's working for our partners, and the occasional hard-won lesson from 30 years in networking and voice.
Section: Why white-label, done right, changes the math
Most MSPs resell someone else's brand and keep a sliver. Our partners run their brand on our platform — their logo, their pricing, their customer relationship. Three tiers depending on how deep you want to go:
Agency — sell under our banner, we handle the heavy lifting
White Label Pro — your brand, our back office
White Label Elite — full control, full margin, full ownership of the relationship
The customer never has a reason to look past you. That's the whole point.
Section: What's new at GranSun
237 supported endpoint models and counting — Yealink, Poly, Grandstream, Fanvil, Snom, and more, with branded setup guides for every one
Partner-branded documentation libraries: every config guide available with your logo, not ours
Live device compatibility search at gransunpbx.com
Section: One thing worth stealing
Quick win for your next quote: lead with the phone hardware conversation, not the seat price. Customers anchor on what they can touch. When the desk phone conversation goes well, the per-seat price becomes a footnote instead of a fight.
See the partner tiers → Link: gransunpbx.com
Sign-off: Talk soon, Bodie Engel Founder, GranSun
P.S. — Reply to this email. It comes straight to me, and I answer.